– some designs reveal an element of extravagance but which in this day and age is deemed perfectly acceptable. Incidentally Bateman's choice of watch was a Rolex Datejust and for the film Rolex agreed that anyone in the film could wear their watches except Bateman (hence the famous line from the book "Don't touch the Rolex" had to be changed to "Don't touch the watch").īrands are and remain the quintessential social acceptance benchmark, everything from an Audemars Piguet to a Swatch, Rolex to a Fossil or the dressy but functional Armani and Gucci affairs. ( don't try that at home), its the wolf pack mentality and creates a heirachy much akin to the comparing of business card fonts and paper thicknesses by Patrick Bateman in Brett Easton Ellis' brilliant novel American Psycho. Watches are a social barometer, the alpha male will have a watch which in weight alone could kill a mountain lion or in thickness could stop a snipers bullet. Watches are aspirational, what you wear as a timepiece speaks volumes about the sort of activities and interests you're into, guys don't like to drive wimpy looking cars as much as they don't like to wear a cheap nasty and flimsy looking watch on their wrist if they are out to impress.
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Originally the Jorg Gray 6500 was designed for the Secret Service but was presented to Obama by one of his Secret Service team as a Birthday gift, now this watch enjoys the best personal accolade it could possibly get, sitting on the left wrist of one of the most powerful men in the free world.
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It hasn't done it through marketing, it hasn't invested in a massive social media campaign, doesn't do TV or radio on a regular basis but one thing made millions of Americans go out and buy one - it's President Obama's watch. Let me put it to you this way, ever heard of Jorg Gray?, nope, me neither but this relatively unknown watch brand has seen its sales of its Jorg Gray 6500 Chronometer rise in the millions throughout the United States.
My stepfather has amassed a huge collection of watches, probably more than 60, some are genuine and some are 'copies' (we don't like the word "fake").
Its a frustrating problem because I wear the same watch every day, I own four but 99% of the time I wear the one bought for me by my parents for my 18th, ( I'm 44 now) a Rolex Oysterdate. I mean Bernie Madoff owns 17 Rolexes and seven Cartiers for a start but why? I only have two wrists and the thought of wearing two watches just to show off more than one is just plain odd. The big problem I have with watches are that they are a very personable item to wear, I use the word 'problem' merely to underline the ability of owing more than one but only being able to really wear one at a time. Watches, without doubt are a guy thing, you know what I'm talking about, chunky bezels and cool coloured detailing, not to mention thick bracelet straps that could easily fracture your wrist just waving goodbye to your aunt.